You may remember that before we were told the seventh book would be called "Deathly Hallows," there were many domains for potential titles bought by WB or Jo which attempted to confuse Potter fans. In an interview with Melissa Anelli for Harry, a History, Jo concedes that "Hallows of Hogwarts" was one such title and that it was going to be the title of Book 7 for years. However, she adds that it was "wrong, just wrong."
On choosing "Deathly Hallows" as the title, some believed it Jo's way of getting back at those who had criticized her use of adverbs, to which JK responded, "yeah, about 12 adverbs in the final title. I love an adverb."
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